BTL becomes idverde NL

As of today, BTL, market leader in the Dutch green space market, continues as idverde NL. "By now we have been part of the idverde group for almost two years and we are proud of that!" Speaking is Olaf Janssen, formerly General Director at BTL, as of today Country CEO at idverde. "We have the same goal in every country: to add value for our customers, for users of greenery and for the environment. Cooperation with our international colleagues inspires and makes us stronger. This is reason for us to take this next step."

idverde NL consists of idverde Advies (consulting and engineering firm), idverde Bomendienst (specializing in knowledge-intensive tree issues) and idverde Realization (construction and maintenance of outdoor green spaces). At its head is Olaf Janssen. Even under the new name, he remains at the helm to further develop the company.

The name will change, but the local involvement and presence will remain. International knowledge exchange allows the organization to work even better on the global issues of our time: declining biodiversity, climate change or making the value of greenery measurable. Janssen: "We have daily contact with colleagues and thus stay abreast of the latest developments."

The idverde group is also engaged in an international training program for senior executives. Because the organization is growing not only internationally, but also nationally - this year BTL acquired the Hague-based firms Verboon Groen & GWW and Verboon Machines - more career opportunities are arising. Important, because in the current green space market finding good personnel is quite a challenge.

Janssen: "With the affiliation, I said I couldn't imagine a better home for BTL and its valued colleagues and customers than idverde. Now, two years later, this has become a reality. The social and cultural click is perfect and two new countries have already joined. The journey within the idverde family is certainly not over and I look forward to the future with confidence."