VKG introduces new executive structure and announces succession of managing director

VKG Keurmerk, the trade association for plastic facade elements, is preparing for the future with a renewed management structure. In the run-up to the retirement of current director Albert Zegelaar in February 2026, the board has opted for a renewed, two-headed management structure. With this, VKG Keurmerk is responding to the growing complexity and opportunities within the industry.

Two-person management team for greater focus and effectiveness

The plastic window frame industry faces major challenges and opportunities. Opportunities in the project market are increasing, the need for strong and clear industry positioning is growing, and lobbying for biobased materials is becoming more intense. At the same time, the industry is facing increasing complexity in legislation and regulations, and the circular facade economy is growing in size. 

In order to tackle these issues in a focused and decisive manner, the VKG board has opted for a two-person management team:

• General and Commercial Director – responsible for commercial development, positioning, and advocacy.
• Technical and Operations Director – responsible for technical, substantive, and operational issues within the industry.

With this structure, VKG continues to build a future-proof industry with valuable growth for its member companies.  

Arjen Veltman appointed new general and commercial director

The board has appointed Arjen Veltman as general commercial director and Edwin van Houten as technical operational director, effective February 1, 2026. Arjen succeeds Albert Zegelaar and brings extensive experience from the building materials sector. As co-founder of Moso International—the global market leader in bamboo building materials—he has held various management positions in purchasing, sales, R&D, and marketing.

Arjen Veltman:
“In the bamboo industry, I had a clear ambassadorial role: a relatively new material had to prove itself among established building products. The parallels with plastic window frames are striking. Quality, reliability, and visibility are crucial. I look forward to working with members and partners to further strengthen the position of plastic window frames and expand the industry. 

Edwin van Houten, Technical and Operational Director

Edwin van Houten will continue his work at VKG Keurmerk from February 1, 2026, in the new position of Technical and Operational Director. Edwin has been active in the facade industry for 39 years in various positions. In 2023, he made the switch from Executive Manager Window Solutions Benelux at REHAU to industry manager at VKG. In this role, he has successfully used his broad technical expertise and years of experience to strengthen the industry and stimulate circularity. In his new position, Edwin will be responsible for the technical content and operational issues that affect our industry, further expanding his valuable contribution to the development of the industry.

Introduction during general meeting

During the general meeting on December 9, Arjen Veltman will introduce himself to the members of VKG.