The power of 5

Generalis Commercial Construction is progressive in the field of integral construction and specializes in precast concrete construction. She likes to go the extra mile. Whether it involves steel, wood or hybrid constructions: the designing construction partner does not shy away from it. Moreover, she is the address for PGS15 and PGS37-2 projects. The company builder likes to be involved in projects at an early stage in order to translate - together with the main stakeholders - the design principles into a feasible and realizable plan that can also be prefabricated if desired.

Generalis Bedrijfsbouw was founded in 2020 by the four experienced and driven "generalists" Albert Holsappel, Bart Dekkers, Rick Sterk and Ruud Vogelaar, each bringing their own expertise. This was joined in December 2022 by William Holvoet, who has also been a co-shareholder since April 2023. "A good time to take stock of where we are and where we want to go in the future," said Vogelaar. "With William, a new, fresh wind blew through our company. We also wanted to make this visible in our branding, which centered on connecting talents. Both at board level, employee level and customer level." Holsappel: "We have a fantastically beautiful team of employees as well as partner relations. We wanted to make this even more visible. Both in our logo, our colors and on our website, so that the look and feel of our company harmonize perfectly."

Pentagon

The new logo of Generalis Bedrijfsbouw is inspired by a pentagon, with the five rounded corners representing the strength of the five generalists as well as the strength of together. "For the colors, we were inspired by the personality colors," Vogelaar says. "In doing so, we wanted to tone down the primary red, yellow, green and blue somewhat, because there is much more nuance in who we are and what we do. It's hard to pigeonhole us. We are generalists for a reason. That's why we combined everyone's main and secondary colors in soft tones." Strong: "Although the colors of the logo ended up being somewhat different from the primary personality colors, those colors are still in there. We have everything in place, but it's the mix that prevails. The power of together."

Moving away from the traditional construction approach

"As an organization, we want to move away from the traditional construction approach," Vogelaar emphasizes. "Supporting our clients as well as their business and production processes is the starting point. Not the building itself, but rather its function and added value are our focus. The building is only a means to this end; not an end in itself." Holsappel: "We get energy from sparring with and supporting clients. We take all the time we need, so that a client really gets what he wants and needs." Dekkers: "Generalis Bedrijfsbouw does not do a trick. We don't do what we did ten years ago or maybe even yesterday, but try to reinvent ourselves every day. Obviously for the benefit of the customer and his processes. We can also work out the resulting plans in detail. From design to engineering and permit application, after which we also carry out the further elaboration and realization. This approach has now earned us a loyal customer base, with relationships that go back much further than our company's origins."

Close-knit team of specialists

The same applies to the relationship with suppliers and employees, says Sterk. "Those who choose Generalis Bedrijfsbouw do not choose a rigid organization, but rather cooperation with a close-knit team of specialists who are perfectly attuned to each other." Vogelaar underlines this. "We want to be the best partner for our customers," he emphasizes. "This starts with our employees, who almost literally take customers by the hand to achieve the best result. Our new website goes along with this and shows our vision, commitment and talents. Not the company, but rather our people are central. Of course complemented by the beautiful projects we were privileged to realize as a team."